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Privacy Policy

Who we are

Our website address is: https://lerwick28.com Lerwick 28 is a project of Shetland Arts Development Agency. Shetland Arts Development Agency (referred to as “we”, “us” or “our” in this Privacy Policy) is the data controller responsible for your personal data. Legal name: Shetland Arts Development Agency Email: admin@shetlandarts.org Postal address: Mareel, Lerwick, Shetland, ZE1 0WQ We recognise the importance of protecting the privacy of people who visit and use the Lerwick 28 website. We process personal data in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR), where applicable.

1. What personal data we collect and why we collect it

We collect and use personal data to help us deliver, evaluate and improve Lerwick 28 activities, events and services. The personal data we may collect includes:
  • Your name
  • Your email address
  • Information you provide when completing surveys or evaluation forms
  • Information you provide when signing up to our mailing list
  • Information you provide when contacting us
  • Technical information about your use of our website, such as your IP address, browser type and device information
  • Information about how you use and interact with our website
We aim to collect only the information that is necessary for the purposes for which it is being used.

2. Surveys and feedback

We use surveys, activity evaluation forms and customer satisfaction surveys to understand people’s experiences and help us evaluate and improve Lerwick 28 activities and services. We use Mailchimp to collect and manage survey responses. Depending on the survey, we may collect your name, email address and your responses. Where possible, information used for analysis and reporting will be anonymised or aggregated so that individuals cannot be identified. The information collected through surveys may be used to understand participation, evaluate activities, improve our services and produce reports.

3. Mailing lists and marketing

If you choose to join the Lerwick 28 mailing list, we will collect your name and email address so that we can send you information about events, activities and other Lerwick 28 news that may be of interest to you. We use Mailchimp to manage our mailing list and send email communications. Where consent is required, we will obtain your consent before sending marketing communications. You can unsubscribe from our mailing list at any time by using the unsubscribe link in our emails or by contacting us. If you withdraw your consent, this will not affect the lawfulness of any processing carried out before you withdrew your consent.

4. Contacting us

If you contact us by email, through the website or by another method, we may collect the information you provide so that we can respond to your enquiry. This may include your name, email address and the contents of your message. We may retain records of communications where this is necessary to respond to you, provide a service, maintain appropriate organisational records or protect our legal interests.

5. Our lawful bases for processing personal data

Under UK data protection law, we must have a lawful basis for processing personal data. Depending on the circumstances, we may process personal data because:
  • you have given us your consent;
  • it is necessary to fulfil a contract with you or to take steps at your request before entering into a contract;
  • it is necessary for our legitimate interests, where those interests are not overridden by your rights and interests; or
  • we are required to comply with a legal obligation.
The lawful basis used will depend on the particular purpose for which we are processing your personal data. Where we rely on consent, you have the right to withdraw your consent at any time.

6. Cookies

Our website uses cookies and similar technologies. Cookies are small text files that are stored on your device when you visit a website. They can help websites function correctly, remember preferences and, where permitted, provide information about how visitors use a website. We use:
  • Necessary cookies, which are required for the website to function properly.
  • Analytics cookies, which help us understand how visitors use our website and improve its performance, where the appropriate consent has been obtained.
  • Cookies or similar technologies associated with embedded third-party content, where applicable.
Where consent is required for non-essential cookies, we will ask for your consent before placing these cookies on your device. You can manage your cookie preferences through our cookie consent tool. You can also manage or delete cookies through your browser settings. For more information, please see our Cookie Policy.

7. Google Analytics

We use Google Analytics to help us understand how visitors use the Lerwick 28 website. Google Analytics may collect information such as:
  • IP address or information derived from it
  • Device and browser information
  • Pages visited
  • How visitors navigate and interact with the website
  • Approximate geographical information
  • Information about how long visitors spend on the website
We use this information to understand website usage, measure performance and improve the website. Where required, Google Analytics cookies will only be used after the appropriate consent has been obtained through our cookie consent mechanism. Google may process information in accordance with its own privacy terms.

8. Embedded content from other websites

Our website may sometimes include embedded content from third-party services, such as YouTube or Instagram. Embedded content may behave in the same way as if you had visited the third-party website directly. These third parties may collect information about your interaction with the embedded content and may use cookies or other tracking technologies, depending on your settings and their own policies. Where possible, we will configure embedded content and our cookie consent system to respect your privacy choices. We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy information provided by those organisations.

9. Who we share your data with

We do not sell your personal data. We may share personal data with trusted organisations that provide services to us where this is necessary to operate the Lerwick 28 website or deliver our activities and services. These may include:
  • Mailchimp, for surveys and email marketing
  • Google, for website analytics and other services where applicable
  • Clook, for website hosting
  • Other website, IT, ticketing, survey or event-service providers where required
We require organisations processing personal data on our behalf to handle that information appropriately and in accordance with applicable data protection requirements. We may also disclose personal data where we are required or permitted to do so by law, for example to a court, regulator, law enforcement body or other authorised organisation.

10. Clook

We use Clook to provide hosting services for the Lerwick 28 website. Clook may process technical information required to host, maintain, secure and operate the website.

11. Mailchimp

We use Mailchimp to manage our mailing list and to collect and manage survey responses. Mailchimp may process information such as your name, email address and survey responses on our behalf.